I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. How do you write a client letter to your sphere of influence and past clients? 2023 ActiveRain, Inc. 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And remember, you are NOT selling. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. This helps you get rid of any old contact information that is either incorrect or no longer in use. The name of the game is Listing E-Alerts. And theres no good reason to leave that kind of money on the table. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Instead of scrolling past updates from your sphere, take a second to like or comment. So thank you, thank you, THANK YOU!!! ActiveRain, Inc. takes no responsibility for the content in these profiles, These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. That's the only way you will be able to contact your SOI members 100 times a year. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Watch the video now. Working your real estate sphere of influence takes far more time than money, at least in the beginning. If you show up on social media consistently, simply being there and being open is enough. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Wonderful idea Jennifer and a wonderful post, and some great comments! We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Your thoughts? He even asks for permission to follow up (Cool if I follow back up in a week?). When making your choice, youll want to consider the market you are in and the level of training you desire. For example, you may want to host a simple summertime cookout. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. That is how you can really add someone to your sphere of influence. I stay in touch with my people, past present and to come, with a monthly . Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. The main thing is not to let them forget that youre an agent and youre there to help them. Your email address will not be published. Letter To Sphere of Influence Draft: Good news! Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). You made your calls and used your Realtor sphere of influence scripts. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Check out our full list of Twitter dos and donts for real estate! Sphere of Influence. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Its one of the easiest ways to get your database engaged again. Oftentimes, they do need you, or they need your expertise for one thing or another. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Copy all of it into one Excel spreadsheet. Then, see if they will need assistance finding a spot that has more room. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Truth is, most agents are terrified to start working their spheres of influence (SOIs). Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. or other gift. You can do this by adding value coming from contribution and giving them something they want. If you throw a great party, you definitely want to put this to work for you. Save my name, email, and website in this browser for the next time I comment. And you never know where your next lead will come from. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. It has success written all over it. or other gift.. That way, they know that you appreciate the referral. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. One type of ad that has been shown to be very effective is a messenger ad. This is how you reconnect with your sphere of influence database. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Its one of the oldest digital tools that Realtors have had at their fingertips. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! YAY-ME? And who doesnt love a bottle of wine or box of chocolates? If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Very nice. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. As the leads and referrals start coming in, its important to keep track of each and every one. Phone: 205-263-9600 It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. and they're yours for free. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! All you need to do is say, Hey! This is the foundation of reviving your database and re-engaging your people. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Date. A few days ago I followed a search link and saw some advice that I thought was terrible. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. You arent a clone. 2. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. If you dont know what to write, use my Event Themed Keeping in Touch Letters. As with follow ups, consistency is the name of the game on social media. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. If you dont have a drip campaign set up yet, dont worry. Then, send a personal note to them. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. What's the reason you're reporting this blog entry? They better like it, or you're going to get blocked! Great way to phrase the letter - saying thanks to the client is always a must! Theres short-term business and there is this big long-term business potential. That detracts value. They build their spheres of influence through charity and service rather than passing out business cards.. How to Nurture Your SOI (+ Free Templates! Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Yours was the best ! . It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! If you would like to submit a question just visit. It could literally lose you millions. : ). You can use variations of this, but the most important thing you can do is to be authentic. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. But, I thought, no better time than right now. The easiest way to do this is to use an announcement letter for real estate. There are so many ways for real estate agents to generate business. Their new listing or recent sale? For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. However, there is always something that feels special about holding something from your mailbox. This takes some time. Do your prospects know? Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. These are people that know you, and just because of that, you have some influence on them. 240-408-4002 contact@homeactions.net Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. You say, hey, shame on me, because I should have reached out to you sooner. Any new listings that come onto the market will be instantly emailed to your buyer. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). These include: What this means is that the current real estate market is volatile at best. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. I just want to check in with you and see how youre doing.. Its good to get a phone call from someone who is just calling to check in. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Diversify Your Outlets 5. Its Brian Icenhower. Another excellent post. Offer something of value. In general, keeping in touch is a great way to show appreciation. We do coach our clients on these lead generation tactics.