did rebel yell bourbon change its name did rebel yell bourbon change its name

Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Is Rebel Bourbon the Same as Rebel Yell? I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. But again, I was never personally offended and never knew anyone who was. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. The yell has often been linked to Native American cries. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. The results of honorable Men idly standing asideand remaining silent. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. I dont claim to speak for or represent anyone. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. The move has been met with serious opposition by some fans. Good Lord, people. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Please feel free to start anew thread on the subject. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Award-winning Rebel Yell bourbon dates back to 1849. The rebel yell has also been likened to the scream of a cougar. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Changing it just seems to serve no purpose and make the park seem more bland. The Rebel Yell is still available for purchase. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. This product is available only in our gift shop, and it may not always be available in a particular size. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. This is funny. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The name is also reminiscent of similar ride Racer at sister park Kings Island. Use of the "Southern war cry" precedes the Civil War. Maybe next time I'll have to make my sarcasm more evident!!! Rebel Yell is a bourbon that lends itself better to throwing away than drinking. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Im sure theyll be hitting the clearance rack soon. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Weller. The whiskey is aged in charred oak barrels for four years before being bottled. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Imageused underCCby Mr. Gray. NGL the name was off putting and should have been changed decades ago. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. A big, round body with a palate that follows the nose - honey . I think you hit the nail on the head on this. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Interesting was in Lux Row today and not one mention of it. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Photo Credit More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. The people that rebelled against the United States because they thought they should be able to own people are bad. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. We have to know and understand it in order for us to understand who we are today. While its still available for under $15, you may have more trouble finding it at the price. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. And its got a bit of an edge, thanks to the addition of the Confederate flag. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). It wont be undone but it was a mistake to change the name of an icon! In 2019 Rebel Yell began rebranding. Rebel Yell whiskey is matured in No. WorldSeries2021 6 mo. I thought that moniker just applied to Ole Miss fans. lol. However, the addition of ice makes things a little better. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Thats just awful. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Confederate Defeat Re-examined". The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. Rebel Bourbon is a decent intro into wheated bourbon, however. Rebel Yell Bourbon is often left out of the wheated discussion. Im only speaking for myself and the people I encountered. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. That is really lame. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. We all know why your pleasing the pc crowd. The W.L. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. The brand has changed hands and recipes, but it is a part of American bourbon history. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. I guess Billy Idol needs to rerecord "Rebel Yell." Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. You know that, right? Absolutely ridiculous that you are changing the name of the Rebel Yell. I can appreciate why some people are upset though. Not sure why it shows the old one on mobile. [3], Several recordings of Civil War veterans performing the yell exist. I've heard the 10-yr is the same juice from the Old Fitz decanters. With the news of the name change of the Rebel Yell being the last straw. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The company was eventually dissolved, and production ceased in the early 2000s. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . (Originally published in, This page was last edited on 10 February 2023, at 16:18. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Awww poor baby. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Why did they HAVE to choose such a name in the first place? TheBand of Rebels program will be revampedand refreshed to coincide with the launches. To be truthful, this kinda pisses me off. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. There is just no end to this madness. The whiskey is made from a mash bill of corn, rye, and barley. . The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? It was just a name. Lets be honest were talking about a $15 bottle of bourbon. With that effort, the price has went up a bit, too. The brand bounced ownership, eventually landing in the Diageo portfolio. Do you support the move? Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! You caved! Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. etc. As a result, to avoid further confusion, we used the names interchangeably throughout this post. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. In 2019 Rebel Yell went through a rebranding effort. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. It paragons description, that yell! The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. I find 'Yell' quite offensive. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. At last it grew too dark to fight. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Without fail, it was Yellowstone or Rebel Yell. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. NDPs dont often disclose the source whiskey for their brands. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Thanks for subscribing and watch for your first newsletter soon! Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. The 75 refers to 1975, the year that the ride opened. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Once I became more conscious of the significance of the name, I did find it awkward. Its got a strong, bold flavor thats not for the faint of heart. The 10 yr is rebranded on the desktop site. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Yep, they did. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Must go buy out the shelf of Yells now!!! He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. It was becoming my go to, especially for its price point. Rebel Yell 10 Year Details. Honestly, at first, I thought more about the Billy Idol song. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Especially for those of us that have been riding it since the 70s," said one more. Luxco was a relatively small NDP and rectifier. Product Description. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. "Who Whipped Whom? This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. And he said, "Well if you don't pick it up we're thinking of picking it up." Partners & Sponsors The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Each costs about $27 for a 750mL bottle. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. . Founder of CoasterCritic.com. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. It might not be an everyday sipper. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Privacy Policy. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Sharp. Billy Idol wrote the song because of the bourbon. My favorite coasters are B&M hypers and gigas. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Hit it on the desktop version of the site. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Some Texas units mingled Comanche war whoops into their version of the yell. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. The standard price of Rebel Yell used to be right around the $12 mark. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. ago One is less overtly pro-slavery and pro-confederacy. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. They were trying to distance themselves from that heritage because its becoming less an less accepted. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Lets take a look at how much a bottle of Rebel Bourbon will cost you. The Lux Row Distillery filled its first barrel three years later, in January 2018. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. This topic has been inactive for at least365 days, and is now closed. They recently dropped the "Yell" from the name. Rebel Yell was to be produced in small batches and sent out to southern states. Rebel Yell Single Barrel 2017 Release. Weller company merged with the Stitzel distilling company (est. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. 'Woh-who-ey! The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. ago Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Thank you. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. [2] One description says it was a cross between an "Indian whoop and wolf-howl". In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. The Luxco distillery is located in Louisville, Kentucky. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. In 2016, construction on the brand new Lux Row Distillery was begun. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Be More Rebel. Not sure if you're speaking in generalities, or if this is aimed at me. Shoddy_Ad7511 6 mo. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. This price point places Rebel whiskey in the low end of the standard segment. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Leave a comment below. 17. In 2019 Rebel Yell went through a rebranding effort. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. Those were some good times. So the arguments that this is another move to erase history arent accurate in my opinion. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle.