Touchdown for tech? The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. Steve Smith has not been given much exposure to national television during the course of his career. That's what Staubach did. A gentleman. The cast included 19 Hall of Famers at filming --and that bumped up to 21 by the time the ad aired, thanks to the additions of Ed Reed and Tony Gonzalez. And while the dental and vision coverage of Medicare Advantage plans sounds great, some plans in your area may only include routine visits, not more expensive items like dental implants and eyeglasses. The top profession for former NFL players is small business owner with 20% of those on LinkedIn labelled as entrepreneurs. Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. Dinner for two at that swanky restaurant: $300. The greats take it as an article of faith that the best is yet to come. What would that look like? ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. Prolific passer. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. However, upon second thought, he wonders But he's also appeared in commercials for ESPN, MVP Baseball, Wheaties and Dove in the last several years. These are commercials featuring players pitching non-sports related products. He was ranked the No. Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. Four Super Bowl titles. Flacco has a reputation for lacking personality and for being a bit wooden. Co-founder Pat Fallon was the son of a Staubach-esque war hero. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. Download the 2023 Super Bowl TV Ad Report from iSpot Today. In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. The track record and respect are lasting. Your California Privacy Rights/Privacy Policy. The NFL did the math and said the participants gained an aggregate of 11,257 yards rushing and 115,877 yards receiving. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. Griffin has been one of the most visible athlete in advertising over the past 12 months. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. Informed of EDO's data, Rosner said he wasn't surprised the firms see a bump in searches around their business when their NFL ads appear. Ads from State Farm and Progressive are some of the more notable spots. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. Their ads are seen throughout NFL contests and brand exposure is bound to increase over the next few weeks, as NFL games soak up television ratings, leading to Super Bowl LV in Tampa Bay. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. That is, which personal, professional, athletic, on-and off-the-field qualities of the consensus top-10 NFL QB legends since the 1966 AFL-NFL merger (no leather-helmet guys) cross-pollinate with the most successful agencies? You want to be great? Never won a Super Bowl, however, so doesn't get the props that others further down this list get. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. Sign up for free newsletters and get more CNBC delivered to your inbox. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. Please type in a players name or click on one of the links below. Papa John's TV Spot, 'Go Two for Pizzas' Featuring Peyton Manning, Visit California TV Spot, 'Average Joes' Ft. January Jones, William Shatner, Skechers Relaxed Fit TV Spot, 'Country Fair' Featuring Joe Montana, Skechers Relaxed Fit Shoes TV Spot, 'Relaxing' Featuring Joe Montana, Papa John's TV Spot, 'Super Bowl 2015 Free Pizza Promo' Ft. Peyton Manning, AT&T Wireless TV Spot, 'Herencia: Gratis Samsung Galaxy S23' [Spanish], This site uses cookies to provide you with a great user experience. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also sitting in the room. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. Montana reminds them all not to forget the strongest running back of all time and points to Smith. And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. But I couldn't give Montana the nod because What, you didn't think Brady wouldn't be my top choice? "The insurance industry has proven to be a real backbone of the sports advertising marketplace," he added. Broke virtually every passing record while active. Get this delivered to your inbox, and more info about our products and services. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. The massive contract extension Blake Griffin signed with the Clippers in 2012 will put him among that lucrative group from 2013 on. And the dude couldn't run: had 87 rushing yards in his WHOLE CAREER. I went to Franklin & Marshall, a Division III school whose team name was "The Diplomats." In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. Lack of financial details aside, it's safe to say that Lewis has been doing pretty well in that department. While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. After joining the Broncos, Peyton threw 103 of his career 539 touchdown passes and led Denver to two Super Bowl appearances, in 2013 and 2015, including their first win since 1998. Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Baker Mayfield #6 of the Cleveland Browns runs off the field after a 21-17 win over the New York Jets at FirstEnergy Stadium on September 20, 2018 in Cleveland, Ohio. Over the years, they've cranked out amazing work for big brands like Sony PlayStation, Google, Amazon, Axe and Macy's, and challenger brands like Seamless (now part of Grubhub) and most recently FanDuel. Probably my favorite of all time is his work with MasterCard and the Priceless campaign. TV ads for insurance companies featuring NFL quarterbacks Same thing goes for that money Namath says could go into your Social Security account. The best in creativity delivered to your inbox every morning. Joe Cool is selling cold ones. Scott Rosner, sports management program professor at Columbia University, called it a "watershed" moment for insurance firms advertising in sports. However, he did not waste any time taking an opportunity to play a part on an ESPN commercial. Or, in the case of two very high-profile golfers, make 25 times their annual tour earnings. Believe it or not, PGA golfer Phil Mickelson was the second highest earning American athlete in 2012. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. Share them in the comments below. His most notable commercial? Football nerd, is more like it. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. But like Elway's football-baseball chops, the New York office is as legit as L.A.rebooting Busch Beer; the pro bono "Art Heist for Good" for Water Is Life; etc.making Deutsch an under-the-radar, dual-coastal baller, just like Elway. I'm also an ad guy. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. Check out our FAQ Page. However, he wasn't her first football playing love interest. Hes probably the most prolific pitchman coming out the NFL. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Not since Tarkenton and Favre had there been such a true double threat. 1 1. In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. He's also been known to promote some really obscure things. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. Artists Pushing the Limits of Creativity and Generative Tech, 2 Minutes With (Top Creatives & Marketers). The Browns quarterback signed a marketing deal with Progressive in 2019. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. Or Sarah Silverman "Great Schlep." Be warned, these are butt fumble bad. In the past he's shilled for Nextel, Fritos, Coca-Cola and Tylenol. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. His massive salary is padded with lucrative endorsement deals. National championship at Notre Dame. Unless an athlete ranks among the highest earners in sports, the monetary details of their endorsements are difficult to come by. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. Didn't he do 10 spots for Papa John's in the past year alone? Stranger things have happened. Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. If an earnings breakdown for NASCAR Danica Patrick exists online, I was unable to find it. Hes not everybodys favorite. Jessica Simpson is expecting her third child with retired football player Eric Johnson. There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does. That includes more than 100,000 of us in Orange, Ulster and Sullivan counties. Have you seen the latest PCH TV commercials starring Terry Bradshaw? He even won a Super Bowl as a general manager with the guy who's No. When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. The conceit is a black-tie dinner for the leagues upcoming 100th season. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. The Jets QB was part of the first generation who saw athletes selling products like they do today. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. Maybe they'll relocate to Omaha! Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? Everything referencing her annual income was the combined total of race winnings and endorsement earnings. So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! An unfortunate incident for sure, but at least his bank account wasn't dented. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. Submissions should come only from actors, their parent/legal guardian or casting agency. The firm said "search engagement premiums," a metric used to determine engagement among consumers, shows that Mayfield's ads still lag behind Rodgers and Mahomes' State Farm spots. He brings the same awareness off the field, especially at the ESPN studio. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins.