In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Other East Asian countries have a somewhat misleading representation within this data. However, K-Pop history has seen some exceptions, for example, TWICE. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Here for the Music. Top North and South American Cities for K-Pop. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. Show publisher information Chart. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Below are the age demographics fan report for third generation K-Pop idol girl groups. The K-Pop wave has been well documented in the United States. All Rights Reserved. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. The K-Pop wave has been well documented in the United States. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. (Normal here means they fall between the two red outer lines in the graph above.) The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. You can find all of the codes I used in this project here. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: Why Doesnt Elon Musk Fund Twitter Until It Turns Around? When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. In part, this is due to South Koreas position as an economy driven by exports. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. As a Premium user you get access to background information and details about the release of this statistic. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Discover the latest in K-pop music, news, and culture at KPOPSource.com. Show publisher information Meanwhile, all transgender respondents with a total of 4 people come from the US. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. . Mamamoo arent on that list, but I know they have more female listeners too. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Japan, the second largest music market after the United States, has a massive K-Pop following. Business opportunities soon followed. The Western Hemisphere: K-Pop Consumption and Engagement. Yet K-Pop has made great strides in bridging the cultural divide. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. From new album releases to concert coverage, our site has it all. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Youve successfully signed in. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Would love your thoughts, please comment. (February 25, 2020). While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Learn more about how Statista can support your business. These trends are unsurprising for several reasons. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. As soon as this statistic is updated, you will immediately be notified via e-mail. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Various kinds of merch can be found in the form of light sticks to an album. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Top North and South American Cities for K-Pop. Are you interested in testing our business solutions? EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). (Photo by Jordan Strauss/Invision/AP). Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Business Solutions including all features. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. K-pop acts take up the three top spots on Billboard's Social 50 Chart. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). February 25, 2020. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Create an account on our community. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. We believe this is somethingthat should be reflected on the charts.". Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. As a Premium user you get access to the detailed source references and background information about this statistic. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). So how do they do it? However, EXO was shown to have the highest percentage of males (9.3%). 19, 2017, in Los Angeles. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Opinions expressed by Forbes Contributors are their own. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. You need a Statista Account for unlimited access. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Fans recently crowdfunded around 3 million baht (around $95,000) to . "Popularity of South Korean pop music (K-pop) worldwide in 2021." As a Premium user you get access to the detailed source references and background information about this statistic. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. February 14, 2022. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Spanish tracks and collaborated with local artists. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Chart. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. As for students, it is dominated by age ranging from 15 to 20 years old. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. statistic alerts) please log in with your personal account. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. What do you want to do? In, Korean Foundation for International Cultural Exchange. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Interestingly, are .. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. However, Africa is completely ignored in the discussion. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. 10.14.20. A Medium publication sharing concepts, ideas and codes. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. This statistic is not included in your account. 4. aespa Korean Foundation for International Cultural Exchange. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. to incorporate the statistic into your presentation at any time. This is unsurprising given its large multi-cultural population. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. JavaScript is disabled. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise.