Boost juice company was founded by Janine Allis in 2000 in Australia. It has even clubbed with major food brands such as Nestle in 2008 to launch a range of fruit smoothies in the UK. It was a four- week customer campaign which was conducted all over Australia. any other juice bar world-wide. M-city Office Building and Business District 2107-2125 Dandenong Rd L 8, Clayton, Victoria, 3168, Australia. The brand has expanded its operations in over 15 countries. is Boost providing customers with an amazing product through the design, shop fit and the This section analyses the various marketing strategies used by Boost Juice with the help of various tools. been designed to make it overtly clear that we have peanuts in-store so customers are aware with the introduction of a digital department. Earning the loyalty of the buyers takes years of quality delivery. They have to be guns; if any of them are not wanted the same thing. Presently, the company have its business in many stores in Asia, Europe and South Africa. Few of the main reasons include: The growth of the beverage industry is relatively slow which makes it difficult for the newcomers to mark their presence in the market. person and a legal-corporate governance person. It is because of all these benefits and features that today more that 65% of Boost Juices database is made up of app users. In the year 2008, the company associates with Nestle in order to provide a variety of fruit juices in various areas of the United Kingdom. This will represent 0.6 percent growth in sales (Thompson & Macdonald, 2020). via the app, where select drinks cost $5, have increased by 1800 per cent. Team Members. Competitors. The drinks types also include blended and crushed drinks. brands, with its global brand strategy being, To become to juice, what Starbucks is to coffee.3,19 Boost However, this brand lacks active marketing strategies. address their limited communication with customers, Boosts digital revolution has seen the introduction succeed, 42 Correspondingly, Allis has a very hands on approach towards Boost Juices operation, is the same as the Australian menu, following local research (including focus groups involving taste The report begins with brief discussion over . drinks contained more kilojoules than a Big Mac (from McDonalds) and more sugar than a bottle of soft Paul Smith, P.(2019), Market and Competitor's Analysis of Boost juice Australia, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-a-swot-analysis-of-boost-juice-482.html, Add a link to this page on your website: . Market share of juice and juice drinks of the non-carbonated soft drink segment in the United States from 2012 to 2019, based on volume sales The most important shelf-stable juice drinks. You hear stories about celebrities drinking just lemon water or others cutting sugar out of their the app was the first retail app in Australia to be fully integrated with the point of sale system in store, because it posed less financial risk due to lower costs, including of leasing sites, and allowed them to Boost juice is focused towards maintenance of nutrition and the health of its customers by providing them juice as per their preferences. Shift into franchising: With the Alliss desire for growth and reportedly designed to be a franchise-run building in Chadstone Shopping Centre in Melbourne,9, 10,11,12,13,14 Turning over more than $2 billion since To sustain its positive growth, the company can plan to expand in other food related businesses. always dreamt of bringing to our country a healthy alternative to fast food. Boost juice Australia market statistics: The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. and drive-throughs. On these platforms it posts different pictures and videos related to its products, customers reviews , contests, to update its customers about the brand developments. competition from new entrants and stronger external competition from supermarkets. High customer loyalty as it is very popular amongst its user base 6. consider when selecting employees. More advertising and marketing through TVCs, print and online media 3. Following are the few changes that the company should adopt to beat its present and future competitors in the market. A company is known by the name and stand that it builds for itself in the market and among its competitors. The article also puts forth some recommendations for Boost Juice with respect to marketing tactics relevant to contemporary times. Retail Zoos strategy is to acquire strong, small retail food businesses (comprised of four to ten stores) 34 McGilloway describes the rationale behind the game, and its 3, Janine Allis, arguably most recognisable recently through her appearance as one of the sharks best way, what does that look like?". Due to the already established tastes and preferences, there are very less chances for the new brands to make their place. Thus, it needs to expand its market in order to grab large customer base. The company have innovative way to provide fresh juices in their retail outlets and also provides great customer experience. 31 So, whether it's a meal replacement or just a healthy In fact Boost International is likely to contribute $2.2 million in total turnover of the company. (investors) on the Australian reality TV show Shark Tank, founded Boost Juice together with her husband designed that way. All other firms in the industry are operating a much smaller scale than boost juice industry (Juice and Smoothie Bars, 2019). This new strategy was accompanied by a change in organisational structure: Boost Boost Juice games: With the intention of increasing the frequency of customer transactions, Boost Juice . their current office located at Chadstone Shopping Centre. People mostly prefer tea and coffee products in winters and there is less demand of juice. Intense competition will reduce market share and affect business, 3. 10 free leads on us . They have a well developed communication channel and presence in the market. The study authors conclude The weight of current scientific evidence clearly supports the Our other products are genuinely healthy with [sic] higher in energy but they're The juice market shows high penetration in the year 2019. High sugar content: In addition to aligning with dietary trends (such as low/no sugar and Paleo diet 28. the Australian market for a convenient, fresh and healthy alternative to fast food, which at that time was However, the company faced difficulties in expanding to China due to various issues including quality of products and delays. 42, Store employees (at all levels) who gave 5-star ratings often commented upon the positive working . The threats in the SWOT Analysis of Boost Juice Bars are as mentioned: 1. some employees are dissatisfied, particularly with the pay and management. and also various calories. 3 With the health and wellbeing trend driving consumer demand for juices She is the one who owns the company and is also the co- owner of Retail Zoo. In an interview in late-2018, Janine Allis shared that her husband too. The products include banana buzz, berry crush, cookies and crme, coffee dream, immunity juice etc. keeping a close eye on all aspects of the business. There is a great importance of brands among the buyers, due to which the existing brands always enjoy their legacy. flavours, comprised of whole fruit and vegetable combinations, into Woolworths. Its variety majorly includes fruits, vegetables, coffee etc. largely unhealthy. consumers and non-consumers. 30, Expansion into a multi-brand platform: At one of their strategic planning retreats, Boosts strong The company has more than four hundred locations and provides its services in Australia, Bangladesh, United Kingdom, Vietnam etc. It also has opportunities to diversify products for winters as there are threats of lower sales as customers prefer hot drinks instead of juice in winters. Boost Juices strategy is centred on growth. children two to eleven years of age, 100% juice consumptions affected (1) nutrient intake and Juice franchises. (Boost Juice Menu Prices in Australia, 2020). Under its pricing strategy, the company keeps the price of its products lower than that of its competitors so as to attract more customers. Boost juice has its main products of juice and smoothies. inception in 2001. company, in shorter or longer descriptions, including the following: .. great product served by friendly, efficient people in a positive and energetic environment. As it has its business in other countries to, the company have strong financial performance. Below are the top 3 competitors of Boost Juice Bars: Hence this concludes the Boost Juice Bars SWOT analysis. I love eating fruits and treat myself to chocolates and champagne but I exercise regularly and The image of boost juice in the market is very high. However, industry growth over this time period is projected to be lower, at 4%, due to growing internal The company is also focused on active promotional activities for capturing the market and aware the customers about products. Jeff Allis (Executive Chairman) 34 Advances in technology, including EFTPOS Boost Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that specialise in fruit juice and smoothies. 10 free leads on us . business quickly expanded when Jeff Allis secured an 18-store lease deal with Australias largest Boost juice is one company which has made a significant mark in the beverage industry. The competitive prices and healthy drinks are the main elements that helped the company to differentiate its products and gain more customer base as compared to other fresh juice companies in the market of Australia. 28, Shopping centre locales have also been problematic. 2001 whose poor advice almost cost the business one of their early investors, instilled in Allis the belief Also, the change in price by the supplier can result in change of the brand by the buyer. centres to include regional areas and non-shopping centre locales such as universities, service stations, Along with an extensive interest in management studies, he is a sports enthusiast who loves to spend time in the basketball court. In order to prevent the competition, the company prefers to acquire other juice companies such as Viva Juice etc. YouTube videos, in which she made various juices and smoothies, emphasising the natural ingredients, There are also companies that provide packed juice which may lower the demand for Boost juice products.