", He continued: "Citizens in countries from Russia to China, from Iran to North Korea, have been victimized for decades. This is just dishonest, especially since NPR became what amounted to a voice of the opposition in its coverage of this dysfunctional federal agency. So I brought in Michael Smith as our new chief marketing officer almost a year ago. From 2015 to 2019, Lansing served as the CEO of the U.S. Agency for Global Media (USAGM), the independent federal agency whose programming reaches an average weekly audience of 345 million people in 62 languages. Last fall, when announcing the earlier cuts, Lansing said the network would have to make tough choices - and to "do less with less." So Im pleased to see that that short era is over. Selected by the NPR board of directors, Lansing will start in October, succeeding outgoing head Jarl Mohn, For the year that ended last September, NPR reported $241 million in expenses. A review by the House Foreign Affairs Committee faulted the agency for insufficient oversight but noted that an internal task force was already having an impact. In an interview, Mr. Lansing called the ads a rogue incident and said it had been corrected. At the center of a graphic is our commitment to DEI, and all of our work in that circle is surrounded by four pillars. Did you plan for this or did it kind of just happen? We still remain one of the top, if not the top, podcasters in America. Government support for the public radio system isn't in any immediate jeopardy. It is intended to align the strategy of its often fractious member stations with one another and NPR itself and to allow NPR, for the first time, to raise money digitally from its audience in concert with those stations. John Lansing, a media executive with government broadcast and cable television experience, has been named by NPRs board to succeed its current chief, Jarl Mohn who announced the plan to step down after his 5-Year term ended. He defined NPR's mission as "serving the public with information and an excellence and quality about it that makes it 'must see' on a variety of platforms.". This is simply disingenuous. As we got to April of last spring, we saw a massive deficit develop for NPR on the order of about $25 million. My top goal is to support the women of color at NPR so that they feel like they have more upward mobility.. It has become enshrined in our three-year strategic plan as the centerpiece of all of our work. "We are delighted to welcome John, whose deep experience as a media industry executive and practicing journalist make him ideally suited to lead NPR into its next chapter," said Paul Haaga, Chair of the NPR board. I just started in May. Again, I think it's about getting it intertwined into everything we do. We'd like to revisit a story that first broke yesterday and . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Public Media Now was created to be a centralized source of information and resources to help professional within Public Media be more successful. Under standard procedures for reporting on NPR matters, NPR's corporate and news executives were not allowed to review the report until it was posted. hide caption. So its an ongoing effort. In Mr. Mohns first full year on the job, NPR operated in the black after having run a deficit for five of the six preceding years. Lansing, who is . Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Lansing: Were still working on it right now. And were pleased to work with them. Lansing also spoke to Current about the challenges of implementing his DEI plans, the organizations financial outlook and his thoughts about the recent controversies at USAGM. NPR plans to lay off about 10% of its current staff due to the soft ad market and a drop in revenue from corporate sponsors, as well as uncertainties in the global economy overall. It is our work our North Star and our work are the same thing. Lansing: Back in May and June, it was an alarming decline in radio ratings. I'm kind of a politics junkie. And so in late 2019 we began working on a set of priorities for the calendar year 2020 that included promoting Keith Woods to chief diversity officer; putting more energy behind our effort to have 100% sourcing and notating the diversity of our sources; and hiring, leadership, unconscious bias training, et cetera. Weve seen significant growth in Code Switch, in Louder Than a Riot, in Sam Sanders podcast [Its Been a Minute], in part because for the first time in a while, were really investing in marketing support for those podcasts. When asked about his priorities, Lansing invoked what he has called the network's "North Star'' since his arrival in the fall of 2019: a push to ensure the network has a bigger and broader audience base, rooted in younger and more diverse listeners, readers and consumers. She also has led initiatives to reform hiring practices and to sweep far more temporary positions into permanent slots, often working closely with the network's chief unions to do so. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. NPR's total workforce has grown by about 50 percent since before that crisis. The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War II. NPR's president of operations, Loren Mayor, was the leading internal candidate for the chief executive position. I think as a white man, I know and have experienced that feeling of trepidation on discussions on issues of race, because there's an inherent fear that somebody is going to have a negative point of view about you. Vegas PBS General Manager, Tom Axtell, announces his retirement. NPR, the public radio and podcasting giant, has a new leader after years of growth and internal turmoil. So it's kind of inseparable, that coming in as CEO of NPR, and then six months in having the coronavirus, followed by a major economic downturn in the country and for NPR, and then the reckoning that summer. This is essentially the DEI work writ large, but also our culture of respect, safety, upward mobility, training and making NPR a world-class organization for which to work. Current: Do you have any examples of how digital operations would be integrated into divisions throughout the organization? "When we say we are eliminating filled positions, we are talking about our colleagues - people whose skills, spirit and talents help make NPR what it is today," Lansing wrote in a memo to staff today. The network has won acclaim for its coverage of wars and disasters, yet suffered its own crisis and tragedy in 2016 when its David Gilkey and Zabihullah Tamanna were killed while on assignment in southern Afghanistan. As President, he held strategic and operational oversight of Scripps Networks Digital division and Scripps Networks Interactive, which includes six cable networks: Food Network, HGTV, Travel Channel, DIY, Cooking Channel and Great American Country. For July, NPRs 60 active shows among them Planet Money, Fresh Air and Wait Wait Dont Tell Me! were downloaded 141 million times and had nearly 21 million listeners in the United States, according to Podtrac. It goes on to say that Mr. Lansing, 62, is currently the chief executive of the government agency, The U.S. Agency for Global Media, that oversees Voice of America, Radio and Television Marti, and Radio Free Europe/Radio Liberty, among others. I'm sure that's true even today. Last year, however, the U.S. Agency for Global Media came under fire when it emerged that it had bought Facebook ads targeting American citizens, in violation of laws meant to protect Americans from domestic propaganda. He began his career in media at age 17 when he was hired as a studio technician and cameraman for WPSD TV in Kentucky. The varied broadcasters also offered jazz and other music to appeal to people under communist regimes using a soft form of diplomacy. Today, we feature John Lansing, CEO of NPR. John Lansing will begin his term as President and CEO of NPR in October, 2019. Current. I have read and agree to the terms & conditions, Senior Vice President for Television in the broadcasting division of the E.W. Well, I'm fortunate that we have a terrific executive committee and leadership team, so we all share the daily ins and outs of managing a big organization. The work of those pillars will be done through the lens of improving our efforts on DEI. Michael A. McCoy for NPR A federal inspector general's investigation has exonerated six government executives who were suspended last year after raising red flags about actions taken by. Lansing Last year brought a host of challenges to NPR: a multimillion-dollar deficit, calls for changes in its workplace culture and a hit to broadcast listening. So that would be mine. NPR has a new CEO. How does the economy react to all of that? NPR stands stronger than it did at the outset of Mohn's five-year term in 2014. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. And I would do a board-level review for the donor or donors as to where the business was, the value of the work we were doing, the things we were adding in terms of covering the pandemic. NPR has tapped longtime media executive John Lansing to become its next president and CEO. I established DEI as our top priority on Jan. 5 of 2020. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member stations are never far from where a story is unfolding. The emphasis, he says, must be on drawing in "the future audience to make NPR sustainable for the next 50 years. So those are the four pillars that rotate around the centerpiece, we call it the North Star, of our commitment to DEI. To be a part of creating the future of such an important institution is humbling, exciting, and a distinct honor.". The budget for the new fiscal year is set below last years actual based on our forecasts on continued downward pressure on corporate sponsorship. I think you have to be in front of your teams. Their editorial independence is enshrined in federal law, though it sometimes came under attack. You'll find out about what they do and what they're inspired by on the daily. First of all, as a white man, my first reaction is that it's important for white people in general to understand the inherent biases that we have, even when we think we don't, unconsciously. Mohn will continue on as President Emeritus & Co-Chair of the 50th Anniversary Campaign. The last time NPR faced such stark choices, it was 2008. "When I think of NPR and I think of the member stations collectively, I think really of journalism as a public service, not tied to a profit motive," Lansing told NPR News. Current: How much were those anonymous gifts? It is our work. Yet the tech and media industries' prospects stand at odds with a tight labor market and low unemployment more broadly. Its an inclusive process. Being selective, having mentors both white and people of color mentors that you can have confidential conversations with and gain some thoughts to help you develop your strategy, standing up for yourself which essentially is what happened at NPR through the climate survey and holding leaders accountable for everything. In a private meeting on Thursday President Biden informed Senate Democrats that he will not use his veto power to block a GOP-led effort to repeal D.C.'s new crime law. And so that was the way I looked at the future for me. NPR Facebook Post with Comments. But we felt like it was an important investment to make in our member stations to support them during the pandemic. NPR, the public radio giant that employs hundreds of journalists, is about to get a new chief executive. hide caption. Amazon, Google, Meta and Microsoft have announced more than 50,000 job cuts combined in just the past few months. Its not something weve baked and were just going to hand it down. And the work goes on. "Management is about committing to strategy, making tough decisions.". At a young age, my biggest goal at the time was to someday be a news director for a local TV station. Every time I hear it, I think that's a success by itself because we all have that as our guiding light. And what a breath of fresh air Whitney brings into the organization. "Nothing is nailed down yet except the principles and what we know we have to reach.". Scripps Networks Board Memberships & Affiliations. Lansing was most recently the CEO of USAGM, a $800 million dollar independent federal agency that operates on multiple platforms reaching an average weekly audience of 345 million in 61 languages. So if you have leaders talking about DEI as a priority, well, then, show me. NPR draws more than 28 million listeners each week and 40 million unique monthly visitors to its website both represent a rise of several million over those five years. I will say in the last three or four weeks weve seen a little bit of an uptick in a positive way on corporate sponsorship. Pat O'Donnell, the executive director of the union's Mid-Atlantic unit, could not be reached for comment for this story. Lansing: That was conducted back in September. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. How do you think that the North Star, the strategic initiative, is going? Weve seen a gradual comeback. Lansing: About 11 months ago, in February, a pilot group of 15 stations got together and put together an 18-month plan to begin the process. They lost their objectivity and are now just pushing leftist ideology. Mr. Lansings colleagues attribute the growth to his embrace of digital formats and the understanding of audiences that he gleaned from the private sector. September 6, 2019. I thought, wow. Current: You recently made some changes to NPRs digital strategy by moving to integrate digital operations into divisions throughout the organization.This also includes eliminating the role of chief digital officer held by Thomas Hjelm at the end of February. David Westin speaks with top names in finance about the week's biggest issues on Wall Street. 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