Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . We try to organize them into slates that have EPs and producers on top of them. I dont predict what we might get. I can talk about the things I cant talk about on the radio. Yeah. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Inside iHeartMedia, its an audio company. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Perhaps its because there is nothing broken in the distribution and monetization model today. By the way, 75 percent of that third is broadcast radio. On the other side of the business, you own the distribution. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. I dont see a reason. The problem it was solving, the price point was undeniable, it made perfect sense to me. Do you think that youre moving the high-margin dollars into the longer tail? He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. We do talk to them. Thats where the VC money went. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Its a massive amount of the stuff we take in and that we call the media. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. All Rights Reserved, By submitting your email, you agree to our. Yes. Do you offer rev shares to your creators? Aren't. Real. To be clear though, theres a whole lot of fluidity between these segments. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. WARNING: This episode was haunted by a ghost. How did the NFT thing go? One was just investment. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. There has never been a moment in the company that we were sidelined or deprioritized. Its why we widely distribute. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. I really just keep going back to this notion that its perfect the way it is. Is it just Bob Pittman being like, Chaos reigns. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youre the CEO of iHeart Digital, which is a big company with a long history. In Chicago, I sat in front of OMD. Our marketing people are here, youre very good. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Broadcast radio is a mass-reach medium still today. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. I was like, I dont need you to talk more. Thats a meeting I want to go to. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Add to My Podcasts. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. You have to make a lot of decisions. Are you doing that? Thanks to Ariel who did an amazing job. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. I want to wrap up with the Decoder question. I think we moved off it too fast and I think its a robust business we should still focus on. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. CPMs are going up and the quality of the online ad marketplace is going down. If you can never get enough true crime Congratulations, youve found your people. Also, the medium was exploding. Were a very good partner with creators. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. I feel like I already know how it went. It was the only time Ive ever gotten a call from somebody. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You have an ad load that is light. Youre still getting the full ad load. Barlow is a writer and producer on the show as well as. That wasnt possible prior. Well do standard, straight-up, quick-turn, host-read ads. So of course I asked Conal about that and lots more. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Thats actually a podcast we make together thats actually awesome. Are you converting off the radio? Everybody in this room has worked damn hard for the last 20 years to get to this point. Find ratings and reviews for the newest movie and TV shows. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Get personalized recommendations, and learn where to watch across hundreds of streaming providers. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Menu. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. We give a ton of in-show podcast promotion as well. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. The second thing we do is spend a lot of time focusing on every show that we have on our network. No, for real. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. There is a product lead; Uta Knablein is our chief product officer. No, not really. Think about that for a second. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Ron listens to an Opera Singer, to see what all the hype'sabout. Its a great question, because Ive been on both sides of that. He was like, I believe in this medium. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Make more shows, make more great content, and level up the stuff that youre doing.. Into the whole thing? Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. You brought up your numbers, so I have to ask you about them. Stuff You Should Know is usually up in the 40s. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I told you it was all about org charts, and Im not even to the org chart question yet. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi The marketing team is like, What are you doing?, Yeah. Live it up. On iHeart Media. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! No. Its always collaborative with their approval. Just before we started, I was looking at your website. Be a startup, or is it something that you did? You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. The truth is, audio all-up is a third of all the media we consume. Theres this adage for anybody that has worked in video. Hollywood is a difficult, complicated industry, its nothing new to say that. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. One is really good companion content to a lot of the shows theyre making for Netflix. I think every CEO has but one tool, and its shuffling the org chart to solve problems. The way to do that was to create two segments in our company. We also co-own a company with Will Ferrell. Theyre all looking for internships. A third of all the media we consume is just audio. Maybe one day you will, but not today. Yes, we do that all the time. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. I dont know that it needs innovation. Its back to the org chart a little bit with this. To put it simply, we have a platform. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. A million monthly downloads or more is a ton. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. I ask it of everybody. Ron Burgundy: Host, Writer, Executive Producer. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its not that being inside Discovery was bad, it was just different. Is that part of your business affairs team, just selling the IP out? Its not like a low-engagement medium. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. I think its really cool. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Im open to video. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. This one was definitely very real. Charts. We used Jun Group. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Is that present for you? All of our attention is on audio now because of podcasting. Thats good. He only came on here to pitch the app. We wanted access to that to shout really loudly about the stuff we were doing. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. People trust podcast content more than they trust what they see on social media by like 60 percent more. Abs are sure to get a workout from the contagious humor. A bonus episode that somehow escaped the vault. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Anderson .Paak agrees to do the podcast. It is a centralized medium when it comes to RSS feeds. The short answer is, no, were growing. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. I think weve said this publicly. You brought up SEO. Wheres the tension there? Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. iHeartMedia came along and offered us two or three things specifically. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Are you open to video? I have a card here that says NFTs on it. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Weve all seen this, so Im not saying anything privileged. Our business affairs team is busy and accounts for a lot of our growth. You became the CEO of a formal division thats responsible for podcasts. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. We are an obsessively, widely distributed content company. Hi, Ron Burgundy fans! We started a company with Will Ferrell called Big Money Players. This is a split, right? The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You just saw it happen. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. We take this for granted as creators, as publishers, and as networks. Thats what it sounds like. First of all, search engine optimization, period, is a version of what youre talking about. Theres no ulterior motive or different goal. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Podcasting not to your question, but as a side answer has bucked that a lot to date. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Hello, my friend. Ill answer it this way. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Exorcising some demons in Rons man cave. ChatGPT will eat us all. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? About. The third thing they let us do was have a sales team. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! See omnystudio.com/listener for privacy information. Whats the structure below you to make all this work? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Carolina Barlow: Co-Host, Writer, and Producer. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Theyre not in charge, right? Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. I have to say people are very excited to hear from you today. It has brought in underrepresented creators like nothing else weve done. Its called Hot Pod, written by our very own Ariel Shapiro. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Yeah. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. How do you make sure they sustain? Then, up and coming Tim Heidecker joins him. We also have an original content series we make with IBM called Smart Talks with IBM. Its not mutually exclusive, first of all. Why did you want to sell to iHeart? Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. People were shouting questions at me as I walked through the halls. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Which one of your children is the business affairs group? Its three guys who are hilarious and fantastic. Its clearly not as regulated as radio. No credit card needed. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Copyright 2023 Apple Inc. All rights reserved. That was my next question there. How have you arranged iHeart Digital? At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Those companies are also struggling. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Nothings perfect, but its pretty close to perfect. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Ninety-five percent. But yes, weve seen that convert. But I still own and control the pipe. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Ill go from the more obvious down to the less obvious. Don't act like you're not impressed. I will say one more thing. Its what we do. Be as simple as you can in your answers, in your approaches, in your strategies. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. I struggle to see something broken with this. Its a lighthearted nightmare in here, weirdos! If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. On this distribution I make this. The day before, I was with Publicis. Up or down on NFTs? If its a jump ball, Id love them to use the iHeartRadio app. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Nothings perfect, but its pretty close to perfect. Its just a disconnect. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Both are completely okay and actually really perform well. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. We have an app of our own. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. I can test exclusive or windowed content there. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Do you care? Its incredibly collaborative. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! See omnystudio.com/listener for privacy information. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Absolutely. Yeah. I fell in love with this medium 10 years ago. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Do you worry that you dont have the same control? Weve arrived. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Ron speaks to Senator Kamala Harris and considers running for president. You mentioned that you had experimented with subscriptions. The oldest one, Pierce, is 17. Its not that theyre bad people. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . I want to start at the beginning. Launching in early 2019, the podcast will be co . We were actually working and trying to make change together genuinely. One San Diego legend joins another for the definitive interview with the San Diego Chicken. We're all in a glass case of emotion. We tell stories through human conversation, more than anything else. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced.
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