benefits of zoom in the workplace

%PDF-1.7 % Face-to-face communication is one of the most powerful tools available to humans. You can read this article to learn more about video conferencing software. Terms | Privacy | Trust Center | Community Standards | Legal & Compliance | Do Not Sell My Personal Information | Cookie Preferences, There are challenges that are unique to running a small business executing multiple processes with just a few people and limited budget, and prioritizing the time and resources to make it all happen efficiently that can be solved with the Zoom platform. Smart galleries, AI-enabled meetings and shareable virtual whiteboards are just some of the offerings Moseley says will help enable the "democratization of meetings" that emerged in the midst of the pandemic to continue. Theres a simple solution to all of this, and it involves the ability to speak to anyone, anywhere, at any time, through any device. how much the collaboration software products cost. The Zoom rule is in keeping with Zillow's broad attitude toward remote work, which has included an announcement that its headquarters moved from Seattle to the cloud. Moreover, Zoom supports up to 1000 interactive video participants and can cater for up to 10,000 view-only partakers. Kettering NHS Trust confirmed as a speaker for REWIRED23. Based on its video and audio quality, Zoom is indisputably one of the best, if not the best, video conferencing software. its all about the convenience and power to break the barrier of traditional audio and display systems. I just want to do it myself and be done with it. By entering your email, you agree to our Privacy policy. Supports Large Audiences One of the main advantages is the ability to host very large online conferences. There are also paid options. It creates a few key benefits as a result: Elevated customer experience. 0000399223 00000 n There are situations where a video is just much larger than it should be, without explanation. 0000400004 00000 n Even in low-bandwidth situations, Zoom doesnt present any latency or echo issues inside the portals. 0000003758 00000 n Forget Flexibility. Your telephony system, interactive voice . Many small businesses were not prepared to transition to an online work setting. The Motley Fools head of IT shares insights for succeeding in a hybrid world, Connecting more rooms to more meetings with new partners like Google Meet, Unified Communications as a Service: How UCaaS Drives the Modern Workforce. The coronavirus has changed the way the world does business. Video conferencing expands your pool of potential talent from thousands or millions of people to billions. Our integrations with Google and Microsoft will streamline your meetings, and our, has over 200 integrations with leading apps like, Want to learn more about how Zoom can help your business meet and collaborate more effectively? By year's end, we will have reached a point of no return. Developed and maintained by Zoom Video Communications, an American technology company based in San Jose, California, the software program became the most downloaded app in 2020, with 477 million downloads worldwide. Easy to Use and Deploy Zoom is super easy to use - just download, click it, set it up, and you are off and running. 0000005054 00000 n Learn how your comment data is processed. endstream endobj 234 0 obj <>>> endobj 235 0 obj <> endobj 236 0 obj >/PageUIDList<0 5931>>/PageWidthList<0 612.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC]/Properties<>/XObject<>>>/Rotate 0/Tabs/W/Thumb 179 0 R/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 237 0 obj [238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R 268 0 R 269 0 R 270 0 R 271 0 R] endobj 238 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 275.63 141.92 258.842]/Subtype/Link/Type/Annot>> endobj 239 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 252.63 136.838 235.842]/Subtype/Link/Type/Annot>> endobj 240 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 229.63 127.718 212.842]/Subtype/Link/Type/Annot>> endobj 241 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 206.63 132.776 189.842]/Subtype/Link/Type/Annot>> endobj 242 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 183.63 119.168 166.842]/Subtype/Link/Type/Annot>> endobj 243 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 160.63 128.996 143.842]/Subtype/Link/Type/Annot>> endobj 244 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 137.63 138.631 120.842]/Subtype/Link/Type/Annot>> endobj 245 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 114.63 128.558 97.842]/Subtype/Link/Type/Annot>> endobj 246 0 obj <>/Border[0 0 0]/H/N/Rect[89.0 91.6301 124.85 74.842]/Subtype/Link/Type/Annot>> endobj 247 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 275.63 245.891 258.842]/Subtype/Link/Type/Annot>> endobj 248 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 252.63 257.405 235.842]/Subtype/Link/Type/Annot>> endobj 249 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 229.63 223.799 212.842]/Subtype/Link/Type/Annot>> endobj 250 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 206.63 249.275 189.842]/Subtype/Link/Type/Annot>> endobj 251 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 183.63 234.539 166.842]/Subtype/Link/Type/Annot>> endobj 252 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 160.63 226.211 143.842]/Subtype/Link/Type/Annot>> endobj 253 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 137.63 220.613 120.842]/Subtype/Link/Type/Annot>> endobj 254 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 114.63 228.251 97.842]/Subtype/Link/Type/Annot>> endobj 255 0 obj <>/Border[0 0 0]/H/N/Rect[197.333 91.6301 237.035 74.842]/Subtype/Link/Type/Annot>> endobj 256 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 275.63 373.576 258.842]/Subtype/Link/Type/Annot>> endobj 257 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 252.63 377.884 235.842]/Subtype/Link/Type/Annot>> endobj 258 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 229.63 349.889 212.842]/Subtype/Link/Type/Annot>> endobj 259 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 206.63 344.705 189.842]/Subtype/Link/Type/Annot>> endobj 260 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 183.63 374.686 166.842]/Subtype/Link/Type/Annot>> endobj 261 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 160.63 361.306 143.842]/Subtype/Link/Type/Annot>> endobj 262 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 137.63 373.864 120.842]/Subtype/Link/Type/Annot>> endobj 263 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 114.63 373.966 97.842]/Subtype/Link/Type/Annot>> endobj 264 0 obj <>/Border[0 0 0]/H/N/Rect[307.667 91.6301 337.09 74.842]/Subtype/Link/Type/Annot>> endobj 265 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 275.63 473.558 258.842]/Subtype/Link/Type/Annot>> endobj 266 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 252.63 494.047 235.842]/Subtype/Link/Type/Annot>> endobj 267 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 229.63 467.084 212.842]/Subtype/Link/Type/Annot>> endobj 268 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 206.63 455.036 189.842]/Subtype/Link/Type/Annot>> endobj 269 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 183.63 448.286 166.842]/Subtype/Link/Type/Annot>> endobj 270 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 160.63 485.888 143.842]/Subtype/Link/Type/Annot>> endobj 271 0 obj <>/Border[0 0 0]/H/N/Rect[431.0 137.63 552.907 120.842]/Subtype/Link/Type/Annot>> endobj 272 0 obj <> endobj 273 0 obj <>stream Everything is very intuitive to use for both the person hosting the call and for everyone attending. Zoom pricing is ideally perfect for organizations looking to evolve their collaboration approach without spending a great deal of financial investment. I also recommend keeping your microphone off if there are a lot of people in your meeting. For example, during an in-person meeting, it's really not possible for multiple people to use a whiteboard at the same time, he says. Organization and scheduling are some of, if not the most important aspects of hosting an online meeting. Social media streaming provides better audience reach for public meetings. We want to hear from you. Seamless integration. 2. According to a Gallup study, adequate employee motivation improves workplace retention. rUam;o!/=t0wVz0NiOs 'B.FhtglJ :;g0RD; |w06 dzVt>} 0Jx ,p*BX7_|N'`_Mk It's boring now. So: if Zoom really is "the best," then telemeetings have a LONG way to go before they'll be considered as anything other than a last resort. Zoom Video Communications, Inc. All rights reserved. How Climate Influenced Human Language and Speech Development. Zoom offers a suite of impressive security features, which includes single sign-on (SSO), HTTPS access, SSL encryption, and AES 256-bits encryption. From the user perspective, Zoom streamlines video conferencing, offering an easy-to-use platform for both audio and video conferencing. My wife is a physician who does a lot of telehealth because of covid. 0000005614 00000 n Our integrations with Google and Microsoft will streamline your meetings, and our App Marketplace has over 200 integrations with leading apps like Slack and PayPal to extend the power of Zoom. Collaboration Tools Zoom Benefits #6. The solution is affordable at all levels, and with its high participant threshold, Zoom can lend to your meetings an exceptional video conferencing experience. Paid time off (PTO) is a time where an employee can receive a day's wages without going to work. Alistair Berg | DigitalVision | Getty Images, "I had more sleepless nights than at any other time in my career. It is very unlikely that an employee will do anything inappropriate since they will be among their employers. This is how you can record Zoom calls on the mobile device: Go to the Zoom app. 0000399436 00000 n 0000007109 00000 n A recent survey from management consultancy Advanced Workplace Associates showed that only 3% of white-collar employees prefer to work in the office five days a week, and 86% want to work from . 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The first time we did this back in March, I was a little nervous. Lack of camaraderie. Time to jump ship. With the rapid growth of 4k video, HD video quality (1080p) has become the standard on most platforms. Learn more about elevating communications for your small business. , which further simplifies how you deploy, manage, and scale the room experience. Another drawback of Zoom is that its overall performance will still depend on the Internet connection and capacity of a user. Your Employees Want Autonomy. Reported anonymously by Zoomo employees. More than 1.2 billion people utilize Google Calendar to help them keep track of their daily activities. 8 You can learn more about health behaviors and coping strategies that will lead to better psychological health. The solution is entirely versatile and can easily be tapped into from various devices and locations. Increase employee engagement and reduce workplace stress. It supports both desktop and mobile users. What makes this software stand out is its extensive suite of features that satisfy nearly any business needs. When we switched to Zoom, part of it was a culture change and giving people the choice between an audio conference and a video conference you can decide on the fly. In reality, if you are a fledgling company with only a handful of employees, Zoom will meet all of your needs, but you may not want a subscription just yet. For the quarter ending April 30 2020, Zoom reported total revenue of $328.2 million, a 169 per cent increase from the same period last year. Of course, the host can restart the meeting, but doing so would mean reopening the app and resending a new meeting link to the participants. This is because IoT devices in workplaces help to reduce physical barriers and limitations that hamper productivity. The recording icon will appear, and you will be able to pause the recording or stop it completely. Copyright 2008 - 2023 GreenGeeks.com. Further, with the rise of employees who prefer to collaborate and meet in more impulsive ways, there is a snowballing trend to provide video conferencing systems. Cost :Free [Basic] The Zoom model is easy to purchase, implement, use, and scale. 18% of the workforce telecommute on a full-time basis. In addition, annualized Zoom meeting minutes went from 100 billion in January 2020 to 3 trillion by October. This is all thanks to the excellent interface the platform developers have put together. Zoom knows HR teams are generally concerned about privacy, so theyve added a bevy of. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. This bad behavior has mainly been a result of COVID-19. 0000005884 00000 n Its scalability gives organizations the ease to adapt their communication strategies based on their size and needs. We have games to bring people together. Choose the option in Zoom for "Hide Self View.". We and our partners use cookies to Store and/or access information on a device. In turn, Zoom shares with these councils what it's thinking in terms of new features and functions it wants to add, and asks these councils to prioritize the ones that are most important to them. rn)>7p @P endstream endobj 274 0 obj <> endobj 275 0 obj [/ICCBased 287 0 R] endobj 276 0 obj <> endobj 277 0 obj <> endobj 278 0 obj <>stream While Zoom has a lot of great features to offer businesses, there are some downsides. Acquiring and retaining talented employees is becoming increasingly more difficult, so after speaking with a number of Zoom users within the HR departments, here are my top 10 reasons why HR professionals love using Zoom: In a world where remote working is getting more popular, its time to take a hard look at the traditional business model of having all workers present in the office. 0000009310 00000 n Even better, Zoom allows you to create a personal meeting ID and URL name which can easily be shared to the participants. This is particularly important given only a. of Millennials feel their company has appropriate digital tools to be efficient, expect to leave their employer in less than, In theory, an enterprise training software solution is the ideal way to approach employee training. RDoghuR/XB*tu%aF6,ApUf,m"[?3bPeEUGd*ja+D0GXExQ#Zfiu\$ZbXqElP{x]m ;Pjhnj:m9bi5Y/ixAu%},^fYD /(n>usM-cOL"Y Ex'O4 6;-'Ovg%g4x.Df8Cc*a_fg-M j%vhx~,K+c#\8V+UNkVn28VObE>a'ZNw,Sf?GXo._?t35vLncM?c01q_!H *.Klu2r"\DyTZM~&JLM})&l$jOc5oXZIzptp27*O+:9XQNhh]\: ($TMw, 1. Zooms simplicity and ease of use, not to mention its tiered pricing and usage plans, simplify how small-business teams manage their time, enhance productivity, and scale the company. Shes fascinated by how companies dealing with big data are increasingly embracing cloud business intelligence. Contact Zoom for any other questions, as they are always updating security since their product became so popular so fast. Its not just a communications tool, its a help desk tool., People have told me that they really like the call quality. However, what many first-time business owners forget is that they need to make sure they pick a platform that can handle and sustain the growth. Whether you're returning to the office, allowing your team to work remotely, or giving your team the flexibility to choose, Zoom can keep you safe and connected. All Rights Reserved. In her software reviews, she always focuses on the aspects that let users share analytics and enhance findings with context. Break up virtual meetings by walking around the block, getting in a quick workout, or playing fetch with the dog. Zoom has a lot of benefits for businesses. If you are not using a video conferencing software right now, we highly recommend using Zoom to enjoy its intuitive features set. 4. u $WDS{~^U"n},8VTrj"C_kwse3.D-85zh8OcWq-uw5 For example, if there's an emergency, such as a major equipment failure or serious IT issues, you can't easily call a meeting of your entire organization to deal with these crises. This can delay or even force the meeting to be rescheduled as a result. Zoom Benefits #1. Future of Work. Zoombombing is a new occurrence on the platform that results in unwanted individuals crashing a conference call. 0000110193 00000 n 0000005749 00000 n So, is Zoom powerful enough? 0000007247 00000 n Zoom works seamlessly across all your operating systems PC, Mac, Linux, iOS, and Android so your employees arent locked into specific devices. black coffee on empty stomach benefits. . However, while implementing video conferencing is good, caution must be taken not to compromise the minimum etiquette standards when using these systems. Employee that use video collaboration to work remotely, Employees that say video conferencing helps them put their point across, Employees that agree video conferencing reduce time to finish tasks, Employee that say video conferencing helps them feel more connected to their colleagues, Employee that are less likely to multitask on video call than on audio call. The company's growing brand equity is also enabling it to attract top talent from leading universities, something it now has in common with Facebook, Google, and Amazon. Although it does not consumes a large portion of the random access memory, its high processing demand has power consumption implications. 0000008350 00000 n 0000057952 00000 n Heres how Zoom Meetings, Zoom Rooms, and Zoom Phone have helped RF Binder improve communication and collaboration, according to Szauer: With our legacy provider, it was cost-prohibitive for everyone to have a video conferencing license. These are quite minor when compared to the benefits but still something to consider. 0000011025 00000 n Keep in mind that depending on your plans for using Zoom, some of these may not apply or be relevant to you. Zoom integrates seamlessly with a wide range of third-party applications including Salesforce, Skype, HipChat, Box, Dropbox, Okat, Google, Marketo, Eloqua, Zapier, and many more. Email offers immediate outreach Email is simple to use after setting up an account. benefits of zoom in the workplace. Audio-Visual Features Zoom Benefits #3. RF Binder, an independent PR and consulting agency, has spent nearly 20 years using the power of words to address business challenges, build client reputations, and transform brands into market leaders. This is ideal for businesses with a lot of employees and not many services can match the sheer number of attendees allowed in a Zoom Room. I have this cool dashboard where I can see everyones CPU usage, if theres any delay or jitter on audio or video. 0000002256 00000 n is finally dawning on all businesses, and it is no surprise that over 98% of medium and large businesses are willing to buy video conferencing solutions, with two-thirds of SMBs planning to invest in one. A woman working from home during the Covid lockdown. But the option for growth is definitely there. 0000011558 00000 n Zoom has a lot of benefits for businesses. Each plan has different limits on the storage capacity of your cloud. Management Tools Zoom Benefits #5. Another advantage of Zoom is performance reliability. 0000006695 00000 n No spam. Menu; booksy customer service job; private cheer lessons cost. Enhanced Security Protection With a new digital workplace, many organizations will find they have greater control over their security. Rich benefits also have a powerful influence on retention, but a good wellness program can help keep employees loyal. Why Does Time Seem To Go Faster As We Grow Older? Meeting face-to-face with colleagues makes a significant difference. is a comprehensive video conferencing service that combines simple online meetings, group messaging, and video conferencing into an easy-to-use platform. The solution protects health information via a combination of firm access control, encryption, and other methods of protection. But no, the sudden concept of wanting to look good made me want to shine like a fat . So we shared accounts. When the economy is unstable, employers are faced with difficult decisions around staffing, pay and benefits. Hence, if your workers have the right technological tools, it encourages them to perform their best. Even if you feel like your mental well-being is strong, online therapy can help you become psychologically stronger. The main problem with this is that you may only need a specific service once or twice throughout the year. Locate the three-dot menu on the screen at the bottom right corner) Select 'record' or 'record to the cloud'. Why? Dont risk all the hard work youve put into building your business with communications that cant scale with you. 0000016563 00000 n 0000011444 00000 n Enter your email to receive notifications of new posts. To help you better understand the benefits you can offer or what job perks an employer may offer to you, here is a list of common inclusions in a benefits package: 1. The HIPAA security standards offer no exception in terms of video conferencing and other forms of online collaboration. Since its inception in 2011, Zoom has been so successful that it has attracted high profile brands such as Slack, Rakuten, Dropbox, Uber, GoDaddy, Box, and Pandora. show that a range of industrial and macroeconomic factors such as an increase in remote workers have an impact on the, In fact, the popularity of dispersed teams and remote workers means that 78% of meetings have at least one remote partaker, which highlights, why video conferencing is important to your business. Zoom has spun up a collection of what it's calling industry councils financial services and healthcare are among them, for instance that keep it in touch with what's happening in specific sectors of the economy. As you might have noticed, Zoom Meetings and Zoom Rooms support a lot of members, and that isnt necessary for everyone. But one of the coolest parts of our jobs is seeing just how much of an impact Zoom can have on small businesses. may 14, 2022 roman numerals; dr strange variants comics; 0000005345 00000 n In fact, the popularity of dispersed teams and remote workers means that 78% of meetings have at least one remote partaker, which highlights why video conferencing is important to your business. Here are the pros of using Zoom to keep your employees connected: One of the main advantages is the ability to host very large online conferences. X*5dlgBP*/u5qt9zdPE_;3(**hugYtPozOy]dg%Um2c;`/DzxR_f$%bko$O:8R@$. 0000007385 00000 n I have read somewhere that Zoom sites have been accessed by Chinese authorities to block people from communicating with sites in China. In a connected workplace, workflows are optimized. Motivated employees are 87% less likely to resign. ", Most companies are planning some form of hybrid work, More automation, not just additional tech talent, is what is needed to stay ahead of cybersecurity risks, How cybersecurity executives make the case for continued tech investments in a tough economy, Can Southwest Airlines fix its tech problems? But is this . We found out there was no issue with her internet connection, but her tablet was the weak point. The HR professionals I spoke to said they also love using Zoom externally, whether it's with a partner, supplier or candidate. Time to find out what these advantages of zoom conferencing app are. Their responses reveal six themes about the future workplaceand six lessons to help leaders ease the transition. 233 98 The best part is that regardless of the number of participants taking part in a video conference, the quality of the sound, feed, and chat is impressive. Terms | Privacy | Trust Center | Community Standards | Legal & Compliance | Do Not Sell My Personal Information | Cookie Preferences. 0000015569 00000 n H\j0E This is also a great way to increase your Facebook followers. Of course, with proper preparation and awareness, this can be avoided. With an intuitive, reliable, and easy-to-manage solution, his department now has more time to focus on the business side of things rather than putting out fires or trying to help someone get on a conference call, he said. If you are using Zoom for Webinars, it can allow up to 10,000 virtual attendees to sign up. with confidence that it should now be an important part of every companys training suite. So, had Gates been leading a hybrid team, one with some employees on-site and others doing their jobs remotely, those working in the office could have enjoyed a perception leg up on their work-from-home counterparts. Be nice. When the transfer or sharing of information becomes mission-critical, organizations need to maintain a high-security posture, and with Zoom, it is easy to do that. This is money that can instead be reinvestment back into the organization for research and development, hiring, personal development, and resources. When compared to similar apps and services, Zoom has the highest maximum participant capacity. The consent submitted will only be used for data processing originating from this website. Its so easy in a sense that you dont really need dedicated or specialized IT support, and for a small business, thats a big thing., When you talk about switching phone providers, the biggest thing is porting those numbers. Hence, it is fundamentally easy to use. Zoomo benefits and perks, including insurance benefits, retirement benefits, and vacation policy. The Zoom platform provides leading communications services for every small business looking to become the next great large enterprise. 0000008212 00000 n There is no need for regular participants to create an account and subscribe to a paid plan. Zoom is constantly expanding and reworking their benefits to ensure they stay relevant & competitive. Automaty Ggbet Kasyno Przypado Do Stylu Wielu Hazardzistom, Ktrzy Lubi Wysokiego Standardu Uciechy Z Nieprzewidywaln Fabu I Ciekawymi Bohaterami 0000005479 00000 n Benefits and perks at Zoom include: Flexibility in how, where, and when employees work. impact of using video conferencing platform. Want to learn more about how Zoom can help your business meet and collaborate more effectively? You can send a link to your instant meetingvia any means you like or you can start a one-click meeting viaZoom chat. This adds to its appeal for security and provides confidentiality, which is essential for law firms, IT firms, health facilities, and other security-conscious businesses. "When we can get clear on that," he says, "then companies can make better decisions about hybrid work.". This means patients, family members, and medical professionals can be in a single conversation, without worrying about data breaches. 0000006289 00000 n Its expansive cloud infrastructure ensures stable and reliable connectivity. You can read this article to, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, Pros & Cons of Zoom: Analysis of a Video Conferencing Software, an appealing enterprise communication solution, learn more about video conferencing software. Your email address will not be published. Zoom is a cloud-based video conferencing service. They can be in a comfortable, familiar location. Even better, Zoom has a free plan, which allows businesses to host an unlimited number of one-on-one meetings and 40-minute group meetings with up to 100 participants. To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec. 0000400363 00000 n Today, we will look at the pros and cons of using Zoom.

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