Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. COMM4602. Managing Customer Engagement in a Service World. The PDF will include all information unique to this page. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Argumentation Theory. Marketing and Selling Innovation. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Focuses on communication within the context of close relationships. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Communication Theory. (4 Hours). MKTG6286. MKTG2201. COMM2700. MKTG4504. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Introduces the principles and skills of effective argument. This role is integral in the launch of programs for all assigned colleges. MKTG6234. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Marketing and Society. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. COMM4755. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. COMM2650. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. | Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Dark Side of Interpersonal Communication. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Jennifer Zehnder | Director of Communications and Marketing. Dan Mabery | Vice President for University Relations. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Analyzes case studies and teaches how to improve the quality of communication in an organization. COMM2525. Organized around a collection of selected readings and real-world games and discussions. (4 Hours). Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . have in conveying meaning and constructing and negotiating interpersonal relationships. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. COMM2725. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Dating apps are more specific and numerous than ever. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (4 Hours). Special Topics in Communication Studies. Creating Business Value with Data and AI Technologies. Bouv Marketing and Communications Web Request. Social Movement Communication. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . MKTG6218. (4 Hours). Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. A term project is used to enable students to apply their learning about the fundamentals of marketing. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Designed to prepare students to work with audio in modern media settings. Full-Time MBA Program Overview. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Northeastern University
Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. COMM2912. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Data Storytelling, Visualization, and Communication. About the Opportunity. | (4 Hours). At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Communication and Quality of Life. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. (4 Hours). (4 Hours). Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Communication and Inclusion. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Offers elective credit for courses taken at other academic institutions. May be repeated without limit. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Independent Study. (4 Hours). Boston, MA. (4 Hours). (4 Hours). Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. (4 Hours). Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. MKTG6223. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? (4 Hours). Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Explores planning, research, production, and other elements that go into successful advertising. (4 Hours). COMM2555 and GAME 2555 are cross-listed. Research, Scholarship & Creative Practice. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Mobile Communication. Northeastern University. COMM3615. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Consumer Behavior. Strategic Communication. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. (4 Hours). MKTG6224. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. COMM1255. (4 Hours). Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. (4 Hours). Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. (4 Hours). COMM2991. Introduces students to interviewing through the application of communication theory. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. No previous experience in data analysis or programming required. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. (4 Hours). Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Junior/Senior Honors Project 1. Centers, Labs and Initiatives. Digital Editing for TV. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs (3 Hours). Further internship details are available in the department office. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Political Communication. Analyzing Conversations in Everyday Life. 617.373.2000 Contemporary Rhetorical Theory. Develops skill in marketing decision making, critical analysis, and communication. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. (4 Hours). (4 Hours). (4 Hours). Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Does not count as credit for business majors. Opens New Window. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Explore Our Degrees Gather Here. Bachelor's degree in Marketing, Communications, Business, or related field. Emphasizes analysis of customer needs and company and competitor capabilities. Television Field Production. Boston, MA 02115 (4 Hours). COMM3655. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. (1-4 Hours). Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. MKTG6285. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. . Diversity & Inclusion. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. COMM2900. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. . Health Communication Campaigns. (4 Hours). Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Course content depends on instructor. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. (4 Hours). Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. (3 Hours). Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. COMM2300. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. (4 Hours). What do you think? | Marketing Analytics. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. - Center for Design. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Brian Manley | Assistant Director of Digital Platforms and Marketing. Dean's Research Fellows. Posted: March 01, 2023. Graduate Research Practicum in Marketing. COMM2800. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. (4 Hours). Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. (4 Hours). New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Arguing Human Rights. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Business-to-Business Marketing. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. COMM3330. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. (3 Hours). (4 Hours). (4 Hours), COMM4102. Environmental Issues, Communication, and the Media. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. | Free Speech in Cyberspace. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century.
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