These figures suggest UK consumers began their festive shopping much earlier than usual, spurred on by heavy discounting by retail stores and perhaps by rumours of an impending second lockdown in November. The quarter beginning July and ending September is typically one of strong growth for the streaming platform, but these latest figures put it 67% behind subscriber numbers acquired during the same period of 2019. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. Brands are riding the wave of social media marketing. The figure rises to 132% in the UK, suggesting a large proportion of the workforce in the sector were looking to improve their digital marketing skills over lockdown. In the six months to the end of September, the company made a loss of £87.6 million versus a £158.8 million profit during the same period of 2019. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. PubMatic’s Mobile Quarterly Index found that mobile ad spend soared 71% year-on-year during Q2, rising to 77% in the Americas, as spending across other areas was slashed. In 2020, using social media for business will be more prominent than ever before. The Impact of Positive Customer Experience, Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. However, spend in the accommodation industry remained volatile throughout the quarter amid a second wave of the virus, ending with comparable spend levels to those seen in the latter part of Q2. Staying on top of the latest social media statistics will help enhance your marketing strategy and, The usage of social media around the world is ever-increasing. By contrast, those not in the US workforce were actually found to have watched less TV in October 2020 than they did in October 2019, with declines ranging from 8% to 2% depending on the time of day. Looking ahead, the company seemed optimistic of its ad revenue for Q4: ‘October looks a lot like September with events and product launches coming back and we are benefitting from all of the hard work we’ve done to make Twitter a must buy for advertisers’. Users spend an average of 3 hours per day on social networks and messaging. Despite this promising analysis, total ad revenue for the nine months to 30th September was down 16% on the same time last year, however online revenues picked up slightly at +2% growth. A further thirty-two percent of respondents said they have been researching offers in 2020 more than they were last year. Three quarters of staff who are working from home expect their employer to continue to offer this arrangement after the crisis is over. It is estimated more than 100m of those are based in the US. Survey results from hundreds of senior marketers, conducted by Phrasee and published in September 2020, have thrown the importance of the language used in marketing communications into the spotlight amid Covid-19. These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. Search ad spend, meanwhile, dropped by 3.7% during this period, representing a £143 million fall in revenue on H1 2019. Fifteen percent of these new freelancers said that the reason they moved to this type of work was because of redundancy where they used to work permanently. 78.9% of clothing and 66.7% of department stores saw a decreased level of footfall during the two weeks from 5th October to 18th October 2020, resulting in the increase seen in online spending. OOH advertising has taken a huge hit from lockdowns and stay-at-home orders around the world and JC Decaux’s data reflects the extent of financial losses felt in the industry. (Pewinternet, 2018). Insight from Nielsen indicates that US daytime TV consumption has climbed since workers have become accustomed to working mostly from home. At this point, it’s no surprise that social media marketing is essential for your business. LinkedIn Usage Statistics 1. Thirty-nine percent of respondents said that splitting their time across the office and home would be their preferred option. Cinema advertising is also set to make a steady comeback this year as some regions roll out vaccinations and lift restrictions in an attempt to help life return to normal. This is despite a spike in social media usage and engagement recorded since lockdowns took effect in March 2020. According to the data, Sony spent more than $15 million advertising the new PlayStation 5 in the month before its release – more than three times what Microsoft spent promoting its equivalent Xbox Series X. Nintendo also contributed to the rise, with ad spend increasing 138% in the first two weeks of November compared to the two weeks prior – all the better to compete with its rivals. 5.8% growth in the volume of retail sales. on the other hand, are more likely to be using tablets. The figure will no doubt increase over time, especially on account of new habits formed during the pandemic. It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics. Highlights Companies that did well in 2020 New personalities and personal achievements Product innovations Hurdles industry faced The scam outbreak and preventive measures Industry events New Grocery supermarkets are seen as the most generous discounters by consumers, and even more so in the eyes of the 55-64 year old age bracket. Furthermore, 52% and 44% of ‘strong’ respondents, respectively, said they will be expanding their acquisition and retention budgets this year, compared to just 39% and 30% of those with a comparatively ‘weak’ speed to consumer insight. Stats roundup: the impact of Covid-19 on ecommerce. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred There’s likely to be a myriad of reasons for this dramatic deceleration in growth, including consumers wanting to spend more time outdoors over the summer season after a prolonged period of indoor confinement. When it comes to revenue via geographic area, most regions saw relatively similar year-on-year declines. By now, we all know that 2020 has accelerated industry performance across many sectors, and the gaming industry is no exception. Despite a large appetite for discounted products, brands must be careful not to overdo promotional communications. This steep decline in expenditures can be attributed to the lack of spending on traditional media. Mobile ad spend also saw a decline, but a much more modest 1%. When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. (HubSpot, 2017) 71% of consumers who have had a positive experience with a brand on social media are, likely to recommend the brand to their friends and family, (Lyfemarketing, 2018). Retail sales volume also increased by 1.2% on September, continuing the industry’s trend of steady recovery seen over the last six months. In fact, it was the latter that drove much of the increase in ad spend. According to ONS data found a 5.8% growth in the volume of retail sales in October 2020 compared to the same month a year before. As a result, they are more than twice as likely to report that their customers have had a positive digital experience with their brand than others with lesser insight. With popular social media platforms growing in terms of size, each platform has a unique audience. Despite these significant losses and barriers, however, the report revealed that UK marketers are as keen as ever to move to in-housing digital talent at their organisations. Despite the negative effects of these platforms, Millennials are surprisingly the most optimistic about social media’s role in society – on average, 38% say these platforms are ‘good for society’, rising to 45% in particularly heavy users. Even food sales struggled, seeing a 20% decline on budget during the four months to July, which hit overall annual revenue by £348 million. If you cater your content toward the audience of the social media platform, you’ll be successful. Start a business and design the life you want – all in one place. Data from an August Nielsen study on remote workers also found that 65% of remote workers in the region watched TV or streamed video content while taking work breaks, and a further 56% admitted to watching TV with sound when they were also working. Covid-19 has had a profound impact on the events business, eliminating crowded conferences and expos and forcing events organisers to adapt by shifting online. This suggests that, despite advances at these companies in 2020, old processes and outdated knowledge continue to hamper efficiency and digital maturity. Tesco’s new Chief Executive, Ken Murphy said in a statement, “The first half of this year has tested our business in ways we had never imagined, and our colleagues have risen brilliantly to every challenge, acting in the best interests of our customers and local communities throughout.”, Tesco on experience and purpose during a pandemic. Despite being heavily impacted at the start of the outbreak, mobile video platform spend has seen a strong and steady recovery since the end of April and is now measuring 116% up on pre-pandemic levels in the US. This includes responding to comments, mentions, and messages. Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Consequently, WARC says it could take up to two years for ad spend to fully recover to levels seen before the onset of the coronavirus. In 2022, ad spend would need to rise a further 4.4% to finally meet 2019’s $620.6 billion. Social media is everywhere. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. The number of shoppers travelling to physical UK retail destinations has fallen for a fourth consecutive week, according to data from customer activity specialist Springboard, reported on by Reuters. The internet's largest collection of YouTube statistics including number of users, videos, views, subscribers, revenue and more. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. This statistic displays a forecast of the development in social network user numbers in the United Kingdom (UK) from 2015 to 2025. 49% of consumers claim that they depend on influencer recommendations, (Fourcommunications, 2018). Forty six percent of media, marketing and advertising freelancers say they are no longer constrained by the location of their clients, thanks to recent advances in remote working, according to research from Worksome, published in December 2020. This could indicate UK marketers’ perception of Google as an expert authority and influence on the subject when matched against other training providers. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. Encouragingly, the report indicates overall global ad spend on social has returned to levels similar to those seen in Q3 2019, and marketers predict that it will continue to improve over the holiday season as brands try to entice consumers to shop for gifts via social platforms. Just 15% of marketers claimed they were ‘not at all worried’ about their job security, compared to 27% of other workers. Categories that spent more money advertising with ITV in Q3 2020 than in Q3 2019 included FMCG, Supermarkets, Publishing and Broadcasting, Telecommunications, Food and Government, among others. Brands that ‘surprise or delight’ consumers and those with innovative products, fell by 22% and 17% respectively from previous figures in 2019. As has been reported frequently, Covid-19 has initiated a huge shift in flexible and remote working as a means of adapting. Son is delighted with his Corgi 007 Aston Martin, mother plans to donate the Home Cooking With Fanny Cradock to charity as soon as possible, and daughter cannot […] New games have also been released to coincide with these major new console launches, such as Call of Duty: Cold War and Assassins Creed: Valhalla, causing a 76% year-on-year increase in ad spend from video game titles overall. 11 Amazing Network Marketing Industry Statistics Jun 5, 2017 May 28, 2017 by Brandon Gaille The network marketing industry has been one of the most active industries around the world in terms of membership for several decades. According to analysis, a 6.7% growth in ad spend throughout 2021 will only be able to make up for 59% of losses that occurred this year. Research from IAB UK, as reported by WARC, has found that UK digital ad spend fell by 5% in H1 2020 compared with figures from the first half of 2019. Research from MentionMe reveals that, although there has been a rising trend of consumers abandoning brand loyalty over the course of the coronavirus crisis, brand advocacy remains as strong as ever in the UK. Video conferencing platform Zoom released its Q2 2020 financial results at the end of August, revealing that revenues were up 355% on the same quarter in 2019. per person on social networks and messaging (Globalwebindex, 2019). More than 80% also reported greater audience reach from their events thanks to the shift to virtual technology, due in large part to the elimination of barriers to attendance such as travel, venue capacities, accommodation booking and other costs. Meanwhile, healthy growth in OOH ad spend is expected (+57.1%), after being heavily impacted by national and local lockdowns in 2020. Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. This news follows a bumper year for the gaming industry as engagement amongst its core audience reached record highs and both Sony and Microsoft brought brand new consoles to market. Active users are those that have logged into Facebook during the last 30 days. Meanwhile, total ad engagements rose by 27% year-on-year but cost per engagement dropped by 9%. The platform is also home to over 30 million companies. Both Daily and Monthly Active Users increased by 12% compared to Q3 2019, reaching 1.8 and 2.7 billion users respectively. Social media statistics are a marketer’s best friend. Video conferencing app Zoom was the most downloaded app in worldwide between April and June, beating TikTok which ranked second. Customer experience trends in 2021: What do the experts predict? Fifty-seven percent said freelancing has been a positive thing for them during Covid-19, likely due to the flexibility it offers while juggling other responsibilities like childcare. There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Just 177,000 of these new subscribers came from the United States – one of its largest markets around the globe. However, almost half (49%) of respondents said they predict fewer jobs to be available from January due to the extra pressure businesses will be under from Brexit, on top of difficulties from Covid-19. As a result, this move could save companies hundreds of thousands, or even millions, of dollars, the data forecasts. And why not? And why not? In December alone, $7.7 billion was spent on such games, up 25% compared to the same month in 2019, while spend on hardware grew to $1.35 billion (+38%), no doubt boosted by the release of the new Xbox and Playstation consoles in November. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5% from 2019. By interacting with customers through social media platforms you show them that you care. Between July and September this year, Instagram’s advertising reach increased by 7.1%, more than three times that of Facebook’s, which saw a 2.2% growth. Tencent, which owns mobile platforms WeChat and QQ, as well as several best-selling browser and mobile games, appears to be reaping the benefits of the video gaming boom that has come about as a result of the coronavirus pandemic. Alternatively, head over to our Covid-19 ecommerce stats roundup. Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. By comparison, adults of all ages (on average) spent less than half of their media time on digital platforms (48% vs. 42% in 2015). Conducted throughout Q3 2020, the survey interviewed more than 11,000 marketers from across the globe. This social media statistic uncovers that an average of. Increased awareness of their brand was also considered important by 64% of respondents, as was driving more conversions (45%). However, the company said it had seen a quarter-on-quarter decline in active users from the US and Canada as unusually high engagement rates earlier in the year began to level off. Over the 2020 lockdowns, those in the 16-34 age bracket spent 79% of their time consuming commercial media on digital platforms, up from an average 73% across the whole of 2020 and just 59% in 2015. They let you share the moments of your day, without saving them to your profile. Facebook said that New Year’s Eve was typically a ‘historically busy night for our services’, but that 31st December 2020 ‘set new records’. and try to get back to them in a timely manner. The key is to find out which social media platform your target market is using most often and how to make the most out of it. Marketing Science Learn More Scientific Content Marketing Learn More AZoNetwork Sites View Sites Science, Medicine & Industry View Sites We use cookies to enhance your experience. As a result, nearly one-third of respondents said they would be more likely to recommend companies with ‘green credentials’. As a result, Zoom is just the third app in history that has surpassed 300 million installs in any one quarter, alongside TikTok and Pokemon Go. The Nintendo Switch was the best-selling console in 2020, as evidenced by the huge rise in demand seen throughout the spring and summer months when many looked to distract themselves from life in lockdown. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Meanwhile, the TV set made a notable comeback for consumers over 35, with the amount of time spent using them sometimes beating figures from five years before. Its online games arm reported a 45% increase in revenues (41.4 billion yuan) thanks to the unprecedented growth of its hit titles such as Peacekeeper Elite and Honour of Kings, the latter of which reached 100 million DAUs in the first 10 months of 2020. By 2021, affiliate marketing in the U.S is projected to reach $7.4 billion in spend. It also predicts India to be the leader of total ad spend growth across the globe, up by 26.9% year-on-year. The way in which social media lends itself to more impulsive spending, particularly with the addition of speedy checkout, also appears to mean that shoppers are less likely to make the necessary security checks that they might usually do when landing on a webpage directly from search results, for example. The research has also confirmed that it has surpassed NowTV when it comes to subscription numbers in the UK, ranking it the third most popular SVoD in the country after Netflix and Amazon Prime Video. Meanwhile, other social apps increased their reach to this age group only modestly; YouTube, for example, climbed just three percentage points to 63% during the same period. Revenue in Q1 was less badly affected, but still recorded a 13.1% year-on-year drop from €840 million to €723.6 million. Mobile-friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile. As a result, marketers appear to have felt the impact of Covid-19 – or believe they will feel it in the near future – more than most. In this day and age, we’re all slowly becoming social media addicts. Nielsen noted that while media habits have “normalised” since the initial shelter-in-place restrictions, daytime TV has become a “second primetime” and has skewed consumption, perhaps permanently if working from home becomes a more accepted norm following the pandemic. Meanwhile, Family Monthly Active People (users who access at least one app monthly from Facebook’s family of apps, Facebook, Instagram and WhatsApp) remained high at 14% up on Q3 last year. By early September, one third of workers were still working from home full time, even after the government encouraged the population to return to their physical workplaces. The company jumped 16 places in the Top 75 list in 2020. Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Monetisable Daily Active Users (mDAUs) grew 29% to 187 million – a healthy rate but slower than that which was seen in Q2 (+34% year-on-year), suggesting some normalising of summer usage after the spike caused by restrictions in the springtime. This latest figure is the biggest drop recorded by the IPA Bellwether Report since the report began twenty years ago – including the Q4 2008 financial crisis when marketing budgets were slashed to -41.7%. Operating cash flow also improved by $14 million to $53 million compared to Q4 2019. Consequently, numerous companies are missing out on the opportunity to acquire repeat online business from these new customers, whether from lack of loyalty to a brand, irrelevant content or not enough social proof on display from past shoppers. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Creative industries contributed more than £111bn to the UK economy in 2018 Advertising and marketing were two of the key drivers of growth in … Hire yourself and start calling the shots. Most social media networks are also available as mobile apps or have been optimized for mobile browsing, making it easier for users to access their favorite sites while on the go. Of all respondents, a whopping 96% claimed to have ordered products that require parcel delivery since March. In total, 71% of CX leaders (who comprised 18% of respondents and were defined as having very advanced approach to CX) claimed they had ‘significantly’ or ‘slightly’ outpaced average performance in their sector last year compared with just 43% of the mainstream (those whose CX capability ranged from ‘immature’ to ‘somewhat advanced’). In 2020, the number of consumers that watched traditional TV on a weekly basis was lower than it had been in at least the last 4 years, at 79%, according to a December 2020 study conducted by AudienceProject. Further data, this time from Springboard, indicates that footfall across all retail destinations in the first week after the November lockdown ended was 41.3% down on the same week in 2019, rising to a 51% drop on high streets and a 45.6% drop in shopping centres. Without video’s strong growth, overall digital ad spend results would have been much worse. Facebook is the most popular social media platform. TikTok divulged its user growth for the first time in late August as it filed a lawsuit against the US government over its potential banning in the region, CNBC has reported. However, the outlook from the events industry is positive in the wake of this change. (See Econsultancy’s online digital marketing courses). There are 2 comments at the moment, we would love to hear your opinion too. Disney reported a $4.7bn drop in revenue for the quarter ending June, but Ofcom data has shown rapid uptake in its streaming service Disney+ thanks to Covid-19. Our website uses cookies to improve your user experience. If you want to be accessible, you have to keep mobile in mind. The Retail Gazette reports ShopperTrak’s findings that UK footfall on the first Saturday after England’s November lockdown was lifted (5th December 2020) was still down 29% year-on-year, even though week-on-week shopper traffic increased 193%. Furthermore, close to a fifth (17%) of consumers purposely turn to social apps for shopping. SocialBakers’ Q4 2020 Social Media Trends report has found that global social media ad spend grew 50.3% year-on-year during the peak of the 2020 holiday season (Around mid-December), rising to a massive 92.3% growth in North America. Meanwhile, the reduction in main media budgets dropped to a net balance of -51.1%, the largest decline seen by the report for this metric. Despite droves of online shoppers switching between brands this year, as many as 80% of organisations still do not have loyalty programmes integrated into their marketing strategies, October 2020 research from Dotdigital confirms. While many are using the apps to connect with people they cannot meet face-to-face, Millennials seem slightly more conscious of its effects on their mental health, and are taking more action. However, the brand is now close to having obtained 200 million total global subscribers, well above that of rival Disney+ (estimated 60 million subscribers), despite disappointing Q3 results. Drilling down by industry, ad spend in automotive is expected to decline the most severely overall in 2020, with a loss of $11 billion. Here are all the Influencer Marketing Stats for 2020. The UK still has some way to go before it catches up with the viewing habits of consumers in the US, who lead the way globally, with one-third (32%) now classified as pure streamers. These figures are in line with a general global uplift in social ad spending during the quarter ending 30th September as many regions relaxed lockdown restrictions. 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