Whether you’ve “seen it all” or are just starting out, Negotiation Genius… I'd like to give the book 3.5 stars. It's not always a win/lose. CPR Award for Outstanding Book presented by International Institute for Conflict Prevention and Resolution. It’s packed … Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and … Let’s start with the simple observation that you often know a negotiation genius when you see one. The builder weighed his options: he could accept the buyer’s demand and seal the deal; he could reject the buyer’s demand and hope this would not destroy the deal; or he could try to negotiate to reduce the proposed penalties. Thirty-five years in the space with hundreds of major negotiations, and this work still has something to teach me. Negotiation is often perceived as a “zero-sum” game - whatever one party gains would result in an equivalent loss to other. 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